How Do I Choose the Right Lipstick?

Your guide to finding your perfect shade using undertone, depth and chroma.

Choosing a lipstick should feel simple — but for most women, it’s anything but. We’ve all bought shades that looked beautiful in the bullet… and completely wrong on our face.

The truth is:

Lipstick isn’t just about the colour you like. It’s about the colours that harmonise with you.

This is where colour analysis becomes transformative. Let’s walk through how to choose the right lipstick using the three pillars I use in every Wildflowers colour analysis: undertone, depth and chroma.

🌸 1. Start With Your Undertone

Understanding undertone   Your undertone is the foundation of every colour choice — especially lipstick.

If your undertone is warm

Look for lipsticks with golden, peachy or earthy warmth. Think: warm corals, terracotta reds, peachy pinks, warm rose, brick.

If your undertone is cool

Choose shades with blue, berry or icy undertones. Think: berry pinks, plum, raspberry, cool rose, blue‑red.

Why this matters:   A lipstick with the wrong undertone can make your skin look dull, grey, sallow or overly flushed. The right undertone makes your complexion look brighter and more even — instantly.

🌿 2. Match Your Lipstick to Your Depth

Understanding depth   Depth refers to how light or dark your natural colouring is.

If you have light depth

Choose lighter, fresher shades: soft pinks, peach, light coral, gentle rose.

If you have medium depth

You can wear mid‑tones beautifully: warm rose, berry, coral red, muted brick.

If you have deep depth

Your features can hold richer pigments: deep berry, brick red, chocolate, bold warm or cool reds.

Why this matters:   A lipstick that’s too dark can overwhelm light features. A lipstick that’s too pale can wash out deeper features. Depth creates balance.

🎨 3. Consider Your Chroma (Soft vs Bright)

Understanding chroma   Chroma describes how soft or bright your natural colouring is.

If your chroma is soft/muted

Choose lipsticks with gentle, blended pigments. Think: dusty rose, muted coral, soft berry, warm nude.

If your chroma is bright/clear

Choose lipsticks with clarity and vibrancy. Think: bright coral, clear red, vivid pink, warm poppy.

Why this matters:   A lipstick that’s too bright on soft colouring can look harsh. A lipstick that’s too muted on bright colouring can look flat.

💄 4. Your Season Helps You Narrow It Down Even Further

16 subseasons   Once your undertone, depth and chroma are known, your season — and subseason — gives you a curated palette of lipsticks that will always work.

Examples:

• Warm + Light + Bright → Light Spring   Fresh corals, peachy pinks, warm rose.

• Warm + Deep + Soft → Soft Autumn   Terracotta, muted brick, warm rosewood.

• Cool + Light + Soft → Light Summer   Dusty rose, soft berry, cool pink.

• Cool + Deep + Bright → Deep Winter   Blue‑red, berry, plum, deep raspberry.

This is why an in‑person 16‑subseason analysis is so powerful — it gives you clarity that no online quiz or AI filter can match.

🌼 5. Why Lipstick Looks Different on Everyone

Colour harmony   Two people can wear the same lipstick and look completely different.

That’s because lipstick interacts with:

• your natural lip colour

• your skin’s undertone

• your depth

• your chroma

• your contrast level

This is why “universal” shades rarely look universal.

🌿 6. The Easiest Way to Find Your Perfect Lipstick

If you want to stop guessing and start choosing shades that truly flatter you, the most accurate method is an in‑person colour analysis using the three pillars.

You’ll walk away knowing:

• your undertone

• your depth

• your chroma

• your season and subseason

• your best lipstick shades

• your ideal makeup tones

• how to shop with confidence

It’s clarity that lasts for years.

🌸 Ready to Discover Your Perfect Lipstick Shades?

Explore the Wildflowers Colour & Style services here